Developing an ecommerce store primed for international success with Huku Balance

On site conversions increase 11-fold through redevelopment of best in class ecommerce store

When Huku Boards first engaged with Sister the Agency they had proven sales of their feature product, the Huku Original Balance Board. They were looking to expand their target market, and develop a world class ecommerce store primed for website conversions.

11x CR

Increase in Converion Rate (CR)

3.9% CR

CR peak in first 8 weeks

4x

Increase in organic search

We worked with Huku through the Lean Digital Business Workshop to understand the brands core audiences, value propositions and marketing positioning. These results formed the basis of the overarching digital strategy including web specification, creative direction and SEO content strategy. It also marked the move from Huku Boards to Huku Balance, to widen the demographic and product range.

Over the course of two months, Sister developed the end to end Shopify store, including the production of Google Shopping quality product photography & professional lifestyle content across 2 shoots to drive page engagement and conversions.

We developed the SEO sitemap across the ecommerce, on-site and content pages, and introduced video both to support the customer purchasing decision, as well as to avail of a boost in Google search rankings.

We created a promotional calendar and a series of optimised email autoflows to capture website traffic, achieving a 66% open rate within the first 4 weeks (2.5x industry average).

Leveraging the reports from the old site, we made informed decisions, including a mobile first landing page design to service the 70% of first-time mobile visitors to the store, as well as forming an inbound content marketing pillar, aligning the brand with partners chosen from affinity insights on its customers to date.

Functional Product Videos were created for high performing product pages, and then repurposed for social and ad content.

Get started with online sales. Find out more about Ecommerce Development Programme, and book your consultation today - here